In 2012, Volkswagen/Audi held a grand opening celebration of two new flagship dealerships in New York City. The $135 million financing was Volkswagen’s largest investment in a dealership real estate project and is part of the company’s continued growth strategy for the United States.

Strategically located on 11th Avenue, the ultra-modern dealership is comprised of two fully integrated buildings, spanning 265,000 square feet. Each dealership consists of a main floor showroom with 17 Volkswagen and 35 Audi service bays. The Volkswagen showroom features its White Frame design concept which provides a visual framework that highlights the brand’s identity. Audi’s Terminal design showroom features performance, luxury, and environmental themes.

As part of this new project, heating plants were needed for each building. The original 1930s structure was heated with steam, and the new building was to be heated with hot water. The New York engineering firm chose the Triad boilers due to the compact design of the steam and hot water boilers allow for the maximum amount of floor space in the showroom and service bays and require minimal space for the boiler room. The local rep completed the sale. The original building now has four Series 1600 steam Triad boilers (1600 MBH) each fired with a modulating gas burner. The new building utilized two Series 2000 Hot Water Triad boilers (2000 MBH) each fired with modulating gas burner, and one Series 1600 Hot Water Triad boiler. Each bank of boilers was controlled by a control panel.

Jonathan Browning, President and CEO, of Volkswagen Group of America, and Scott Keogh, President of Audi America, both visited the new Volkswagen flagship and stated that “this stunning Manhattan flagship location is yet another step toward Audi’s goal of becoming the number one luxury automaker in the U.S.”