Modern Bakeries Company was established in 1997 to provide premium quality breads and baked goods produced to stringent international standards, which had not previously been available to the Egyptian consumer.

A market study on the quality of Egyptian bread showed a gap that Modern Bakeries filled by using state-of-the-art, fully automated, computer-controlled equipment. This is compared to the traditional methods where bread passed through many human hands prior to reaching the customer. The technology revolutionized the way bread was made and consumed in the country.

Today, Modern Bakeries, under the Rich Bake brand, provides thousands of Egyptian families with a wide range of bakery products available on shelves nationwide every day. Because its products are now so popular, Rich Bake has steadily expanded and has chosen to use Triad Boilers for production.

In 2008 Rich Bake approached Triad to purchase one steam boiler for their baking process. Steam is generally used to provide a glossy surface for crust, but also helps avoid cracking during baking. Ultimately the company chose the Series 1600 Steam boiler with a gas-fired burner. Rich Bake was pleased with it and, just two years later, another 1600 Steam boiler was ordered.

Modern Bakeries (Rich Bake) acquired Al-Faisal Bakeries, one of the main players in the croissant market, in 2013. With this acquisition, two more Series 1600’s were ordered. The company now has four Triad boilers assisting with their baking process.

Rich Bake is planning to extend its product range to include a wide variety of European products that will be new to the Egyptian market in addition to their traditional Middle Eastern baked goods.

Rich Bake has become the leader in the Egyptian bakery market by offering the highest quality, broadest range of product available – a much appreciated breakthrough for the consumer.